Everyone knows that the best time to post on Instagram is on weekdays at 11am, right? Wrong.
The truth is, there is no one-size-fits-all answer to the question of when the best time to post on Instagram is. The best time to post will vary depending on your specific audience and industry.
In this blog post, we’re going to take a contrarian look at the best time to post on Instagram. We’re going to challenge the conventional wisdom and give you some unconventional tips on how to get the most out of your Instagram posting schedule.
1. Post during your audience’s peak times
The most important factor to consider when choosing the best time to post on Instagram is your audience’s peak times. This is when your followers are most likely to be online and active.
You can find out your audience’s peak times by looking at your Instagram Insights. Insights will show you when your followers are most active, both in terms of when they’re online and when they’re engaging with your content.
Once you know when your audience is most active, you can schedule your posts to go live during those times. This will give your posts the best chance of being seen and interacted with.
2. Post during off-peak times
In addition to posting during your audience’s peak times, you can also post during off-peak times. This is when your audience is less likely to be online, but it can still be a good time to post if you want to reach a wider audience.
For example, if you’re targeting a global audience, you might want to post during times that are convenient for people in different time zones.
3. Experiment with different times
The best time to post on Instagram will vary depending on your audience and your niche. So it’s important to experiment with different times and see what works best for you.
Start by posting at different times during the week and track your results. See which times get the most engagement, such as likes, comments, and shares. Once you’ve found the times that work best for you, stick to them as much as possible.
4. Post consistently
In addition to posting at the right times, it’s also important to post consistently. This will help you build a following and keep your audience engaged.
Try to post at least once a day, or even multiple times a day if you can. If you can’t post every day, try to post at least a few times a week.
5. Post high-quality content
The best way to get engagement on Instagram is to post high-quality content. This means posting photos and videos that are visually appealing and interesting to your audience.
Take the time to plan your posts and make sure they’re relevant to your target audience. You should also use relevant hashtags to help people find your posts.
6. Promote your posts
Once you’ve posted your content, don’t forget to promote it. Share your posts on your other social media channels and encourage your followers to like, comment, and share your posts.
You can also use Instagram Ads to promote your posts to a wider audience.
The Best Time to Post on Instagram According to Day of the Week
Most people believe that the best days to post on Instagram are Mondays, Tuesdays, and Wednesdays. This is because people are typically more engaged on social media during the workweek.
However, there are a few reasons why you might want to consider posting on other days of the week. For example, if your target audience is students, you might want to post on weekends when they have more free time.
Here are some specific recommendations for the best day of the week to post on Instagram, depending on your target audience:
- Students: Weekends
- Business professionals: Mondays, Tuesdays, and Wednesdays
- Moms: Weekdays during the day, when their kids are at school
- Millennials: Evenings and weekends
- Gen Z: Evenings and weekends
The Best Time to Post on Instagram According to Time of Day
Most people believe that the best time to post on Instagram is in the morning, between 9am and 11am. This is because people are typically checking their social media feeds first thing in the morning.
However, there are a few reasons why you might want to consider posting at other times of the day. For example, if your target audience is business professionals, you might want to post during the lunch hour or after work.
Here are some specific recommendations for the best time of day to post on Instagram, depending on your target audience:
- Business professionals: Lunch hour and after work
- Moms: During the day, when their kids are at school
- Millennials: Evenings and weekends
- Gen Z: Evenings and weekends
Conclusion
By following these tips, you can find the best times to post on Instagram for maximum engagement. This will help you reach more people and grow your business.